Sans Normal Kogoj 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gimbal Grotesque' and 'Mensa' by AVP, 'Myriad' by Adobe, and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, dynamic, sporty, confident, modern, clean, emphasis, motion, impact, modernity, clarity, oblique, geometric, rounded, high impact, crisp.
A slanted, geometric sans with thick, even strokes and rounded bowls. The letterforms rely on clean circular and elliptical construction, with smooth joins and minimal modulation for a uniform texture. Counters are open and generous, and the overall spacing and rhythm feel steady and engineered rather than calligraphic. Numerals follow the same sturdy, rounded logic and read clearly at display sizes.
Well suited to headlines, poster typography, and brand marks that want speed and emphasis. It also fits sports and tech-adjacent graphics, packaging callouts, and promotional copy where a strong oblique sans can add urgency and direction.
The forward-leaning posture gives the face an energetic, in-motion tone that feels assertive and contemporary. Its smooth geometry and weight convey confidence and clarity, leaning toward a sporty, promotional voice rather than a quiet editorial one.
The design appears intended to deliver a modern, high-energy sans voice by combining geometric round forms with a pronounced slant and substantial stroke weight. The goal seems to be immediate impact and clear recognition in display-oriented applications.
Diagonal terminals and the consistent oblique angle keep the alphabet visually cohesive, while broad curves in letters like C, G, O, and S reinforce a friendly, rounded silhouette. The heavier mass suggests best performance in short text and larger settings where its slant and density can breathe.