Sans Normal Unbum 3 is a very light, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, packaging, posters, airy, refined, modern, delicate, elegant minimalism, modern branding, editorial clarity, premium tone, monolinear, open counters, generous spacing, thin strokes, geometric.
A very slender, monolinear sans with clean, continuous curves and crisp terminals. Round letters (O, C, G, Q) are drawn from near-circular forms, while verticals and diagonals stay straight and unmodulated, creating a precise, minimalist rhythm. Proportions feel balanced and slightly tall, with open counters and a light internal color that stays consistent across uppercase, lowercase, and numerals. The lowercase shows simple, single-storey forms (notably a and g) and long, fine ascenders/descenders that emphasize elegance over density.
Best suited to large sizes where the fine strokes and generous spacing can breathe—magazine headlines, brand wordmarks, cosmetic or boutique packaging, and curated poster work. It can also work for short subheads and pull quotes when paired with ample leading and a darker companion face for longer text.
The overall tone is calm and sophisticated, with a fashion-forward lightness that reads as quiet luxury rather than loud display. Its extreme delicacy gives it a poised, curated feel—more gallery label than billboard. The geometric roundness keeps it contemporary, while the thin strokes lend an understated, premium voice.
The design appears intended to deliver a modern, geometric sans voice with maximal elegance through minimal means: extremely light strokes, open forms, and disciplined structure. It prioritizes sophistication and visual clarity in display settings, aiming for a premium, contemporary aesthetic.
The thin joins and minimal stroke weight make details such as the crossbar in A, the tail of Q, and the lower descenders (g, j, y) visually prominent, adding a subtle ornamental quality without becoming decorative. Numerals are similarly light and airy, matching the alphabet’s spare, linear construction.