Sans Normal Korid 1 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, labels, sporty, modern, urgent, dynamic, assertive, impact, emphasis, speed, space saving, branding, oblique, condensed, punchy, compact, rounded.
A compact, oblique sans with heavy, uniform strokes and tightly fitted proportions. Curves are smooth and slightly squared-off at turning points, giving bowls and rounds a sturdy, engineered feel. The slant is consistent across capitals, lowercase, and figures, creating a strong forward motion without calligraphic modulation. Spacing appears controlled and dense, with rounded forms (C, O, e, o) kept open enough for clarity while maintaining a firm, blocky silhouette.
This style is well suited to headlines, posters, and short, high-impact messaging where slanted emphasis and compact width help fit more text into limited space. It can also work for sports and fitness branding, bold editorial callouts, packaging, and labels that benefit from a strong, fast, modern voice.
The overall tone is energetic and forceful, reading as contemporary and performance-oriented. Its forward-leaning stance and dense rhythm suggest speed and urgency, while the solid construction keeps it confident and no-nonsense.
The design appears intended to deliver high-impact communication with a streamlined, space-efficient footprint. Its consistent slant and sturdy geometry prioritize momentum and legibility in display contexts while keeping a clean, contemporary sans structure.
Capitals present broad, simplified shapes with minimal detailing, and the numerals share the same muscular, streamlined construction. The lowercase shows single-storey-style simplicity where applicable and maintains a steady, compact texture in running text, making the font feel cohesive at display and short text sizes.