Sans Rounded Defu 3 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Between Century' by Adam Fathony, 'Ely Rounded' by Cory Maylett Design, 'Aspira' by Durotype, 'Gotham' by Hoefler & Co., 'Menco' by Kvant, and 'Mercedes Serial' by SoftMaker (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, signage, friendly, playful, approachable, soft, casual, approachability, modern warmth, high impact, clarity, rounded, bubbly, smooth, clean, geometric.
A heavy, rounded sans with smooth, monoline strokes and generously softened corners throughout. Forms lean toward simple geometric construction—open bowls, broad curves, and minimal contrast—while maintaining clear, compact counters that stay readable at display sizes. Terminals are consistently rounded, joins are clean, and the overall rhythm is even and steady, creating a cohesive, polished texture in both uppercase and lowercase. Figures match the same soft geometry, with rounded turns and simple, sturdy silhouettes.
Well suited to brand identities that aim for friendliness and clarity, especially in logos, packaging, and social graphics. The sturdy stroke and rounded detailing also work well for short headlines, posters, and signage where legibility and a welcoming voice are priorities.
The rounded terminals and chunky, even strokes give the type a warm, upbeat tone that feels approachable and modern. It reads as cheerful rather than formal, with a mild “toy-like” softness that keeps it welcoming without becoming overly decorative.
This design appears intended to provide a contemporary, accessible sans with a distinctly soft edge—combining simple geometric construction with consistent rounding to create a friendly, high-impact display voice.
Uppercase shapes are straightforward and stable, with wide curves on C/G/O and a clear, centered structure on A and M. Lowercase maintains a clean, contemporary feel with a single-storey a and g and rounded, friendly shoulders on n/m. Punctuation and dots appear circular and soft, reinforcing the cohesive rounded language across the set.