Sans Normal Egguj 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Arazatí' by TipoType and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: ui text, editorial, captions, presentations, branding, modern, clean, airy, friendly, lively, clarity, versatility, readability, modern emphasis, friendly neutrality, monoline, humanist, rounded, open apertures, calligraphic slant.
A slanted, monoline sans with open, rounded forms and a gentle, humanist construction. Curves are smooth and broadly circular, while terminals are clean and slightly softened, keeping counters open and legible. The italic angle is consistent across the set, with simple, straight-sided diagonals in letters like A, K, V, and W, and a balanced, near-elliptical O. Lowercase shows straightforward, single-storey shapes (notably a and g) and compact joins, giving the text an even rhythm with modest ascenders and descenders.
Well-suited to interface text, product copy, and editorial settings where a clean italic voice is needed for emphasis or continuous reading. It also works in presentations and brand systems that want a modern, friendly tone without ornamental detail.
The overall tone feels contemporary and approachable, combining a crisp, technical cleanliness with a light, conversational motion from the italic slant. It reads as calm and unobtrusive, but still energetic enough to suggest forward movement and clarity.
The design appears intended as a versatile italic sans that stays neutral in color while maintaining warmth through rounded geometry and open apertures. It prioritizes clarity and a smooth reading rhythm, providing a contemporary companion for emphasis in text-driven layouts.
Figures are simple and unobstructed, matching the letterforms’ smooth geometry and keeping a consistent texture in mixed content. Spacing and proportions aim for an even, breathable color in running text, with particularly clear round letters and generous internal counters.