Print Hemab 2 is a very bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, playful, quirky, friendly, retro, handmade, impact, approachability, novelty, handmade character, retro flavor, chunky, rounded, bouncy, compact, cartoonish.
A chunky, compact display face with heavy strokes, softened corners, and slightly uneven, hand-drawn contours. Letters are generally narrow and tall with a rhythmic wobble in verticals and subtly pinched joins, creating a lively texture in words. Counters are small and rounded, terminals tend to be blunt, and curves are bulbous, giving the alphabet a dense, poster-ready color. Spacing appears fairly tight and the overall fit feels intentionally snug, enhancing its bold, blocky presence.
Best suited for short-to-medium display text where personality matters: headlines, posters, playful brand marks, product packaging, event graphics, and bold signage. It can work for emphasis in editorial layouts when used sparingly, but its dense weight and tight fit make it less ideal for long, small-size reading.
The tone is upbeat and mischievous, with a casual handmade confidence that reads as approachable rather than formal. Its irregularities and rounded heft evoke vintage novelty lettering and playful packaging, making text feel energetic and characterful.
The design appears intended to deliver maximum presence in a compact width while preserving an informal, hand-rendered charm. Its simplified shapes and rounded, heavy forms aim for strong legibility at display sizes and a memorable, quirky voice in branding contexts.
Uppercase forms are sturdy and simplified, while lowercase includes distinctive, sometimes quirky shapes (notably the compact bowls and short extenders), reinforcing the informal, drawn quality. Numerals match the same chunky construction, with clear silhouettes designed for impact more than precision.