Serif Normal Jobom 7 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, newspapers, academic, classic, formal, bookish, authoritative, literary, text setting, editorial voice, space economy, classic tone, bracketed serifs, vertical stress, sharp terminals, crisp joins, compact fit.
A compact, high-contrast serif with bracketed wedges and a pronounced vertical stress. Stems are sturdy and straight while hairlines stay crisp, giving the letters a clean, engraved feel without becoming spiky. Proportions are relatively narrow with tight sidebearings, and the rhythm is even and text-forward. Details like the angled beak on the uppercase G, the sturdy crossbar treatment in E/F, and the open apertures in forms like e and c support clear word shapes at paragraph sizes.
Well-suited to long-form reading in books, editorial layouts, and academic or institutional documents where a compact serif helps pack information efficiently. It also works for headlines, pull quotes, and cover lines that benefit from crisp contrast and a traditional voice.
The overall tone reads traditional and editorial—confident, slightly stern, and suited to serious subject matter. It evokes established book typography and institutional communication, projecting reliability and restraint rather than playfulness.
The design appears intended as a practical, conventional text serif that delivers strong typographic color and a familiar reading texture. Its compact proportions and crisp contrast suggest a focus on economy and clarity in dense settings while retaining a classic, authoritative character.
Numerals follow the same contrast logic as the letters, with clear lining figures and noticeable stroke modulation; the 2 and 3 show more calligraphic curvature, adding a touch of old-style character. The ampersand is compact and assertive, matching the font’s dense color and disciplined texture.