Sans Other Asgoj 3 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Pump' by ITC and 'Algance' by RantauType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logotypes, editorial display, playful, retro, friendly, chunky, quirky, attention grabbing, retro flavor, brand voice, friendly impact, display character, rounded, soft corners, geometric, compact, high contrast counters.
A very heavy, rounded sans with monoline strokes and compact, geometric construction. Terminals are mostly softened with broad curves, while many joins and notches are cut sharply, creating a distinctive mix of smooth bowls and crisp internal angles. Counters are generous and often circular (notably in O/o and 8), and several letters use simplified, stylized structures—such as the arched, bridge-like lowercase n and the deep, scooped forms of a and g—giving the alphabet a strongly customized rhythm. Overall spacing reads fairly tight and the bold mass produces a solid, poster-like texture in running text.
Best suited to short, bold statements where its unique letterforms can be appreciated: headlines, posters, packaging, and branding/wordmarks. It can also work for editorial display settings or social graphics where a friendly retro flavor is desired, but the heavy weight and stylization make it less appropriate for dense, small-size body copy.
The tone is upbeat and characterful, with a mid-century/retro sign-painting feel filtered through a modern, graphic simplification. Its chunky silhouettes and playful quirks make it feel approachable and attention-getting rather than neutral or technical.
This design appears intended to deliver maximum impact with a warm, rounded footprint while remaining distinctly non-generic. The mixture of smooth bowls and deliberate cut details suggests a display face built to feel retro and fun, with enough idiosyncrasy to serve as a recognizable brand voice.
Distinctive cut-ins and wedge-like apertures appear throughout (e.g., in S, e, and some diagonals), adding sparkle and motion at display sizes. Numerals are similarly bold and simplified, with an especially round 0 and an 8 built from near-circular loops, reinforcing the geometric, friendly character.