Print Kemug 2 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, headlines, packaging, kids branding, social graphics, playful, friendly, casual, energetic, approachable, handmade warmth, bold impact, informal clarity, friendly emphasis, rounded, brushy, chunky, bouncy, soft terminals.
A heavy, right-leaning handwritten print with thick, rounded strokes and smooth, brush-like contours. Letterforms are unconnected and slightly irregular, with a lively baseline bounce and noticeable variation in glyph widths that gives the set an organic rhythm. Terminals are soft and blunted, counters stay fairly open for the weight, and shapes favor compact, simplified construction over sharp detail. Numerals and capitals share the same bold, rounded voice, keeping the texture dense and highly visible at a distance.
Well-suited to posters, punchy headlines, packaging callouts, and social media graphics where a bold, human touch is desirable. It also fits playful branding contexts (especially youth- or food-oriented) and works effectively for short quotes, stickers, and promotional signage where impact matters more than typographic neutrality.
The font reads upbeat and informal, like quick marker lettering used for friendly announcements and high-energy headlines. Its rounded heaviness and consistent slant create a welcoming tone that feels contemporary, fun, and a bit mischievous without becoming chaotic.
Likely designed to emulate confident marker or brush lettering in an easy-to-use, readable print style. The goal appears to be strong visual presence with a friendly handmade character, balancing thick strokes and rounded forms to remain legible while still feeling spontaneous and personal.
The strong massing creates a dark overall color in text, so it performs best when given generous spacing and used in short runs. The italic slant and width variation add motion, which helps it stand out but can reduce precision in tight, information-dense settings.