Serif Other Vura 2 is a very bold, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, logotypes, vintage, western, circus, playful, bold, attention, nostalgia, showmanship, signpainting, flared, bracketed, ink-trap, bulbous, textured.
A heavy, compact serif with flared, bracketed terminals and softly irregular contours that feel more carved than drawn with a rigid pen. Stems are thick and slightly tapered, with scooped joins and subtle notches that create a chiseled, almost woodcut-like edge. The serifs are short and splayed rather than flat, and many letters show bulbous swelling at corners and terminals, giving the design a bouncy rhythm. Counters are tight and rounded, and the figures are stout and simplified to match the dense, poster-ready color.
Best suited to display work where strong black density and distinctive terminals help text stand out—posters, headlines, event graphics, storefront-style signage, and bold packaging callouts. It also works well for short brand marks and title treatments where a vintage, showy voice is desired.
The overall tone reads vintage and theatrical, with strong echoes of old display lettering used for posters, show bills, and shopfront signage. Its chunky shapes and quirky detailing make it feel friendly and attention-grabbing rather than formal. The style also nods to Western and circus ephemera, where boldness and character matter more than neutrality.
The design appears intended as a characterful display serif that delivers immediate impact and a nostalgic, hand-crafted feel. Its flared serifs and carved-looking notches suggest an aim to evoke historical poster typography while staying sturdy and legible at headline sizes.
Spacing and letterforms favor impact over long-form readability, with many glyphs showing deliberate asymmetries and scooped internal corners that add texture at larger sizes. The lowercase keeps the same display energy as the caps, so mixed-case settings retain a consistent, punchy presence.