Sans Normal Omgaw 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Halifax' by Hoftype and 'Camphor' and 'Quire Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, sporty, approachable, impact, clarity, modernity, versatility, geometric, rounded, clean, sturdy, high-impact.
A heavy, geometric sans with broad, open counters and smoothly rounded curves. Strokes are consistently thick and largely monolinear, with minimal modulation and crisp terminals. Uppercase forms feel wide and stable, with generous interior space in letters like O, D, and P; lowercase shows a simple, single-storey a and g with compact bowls and straightforward joins. The overall rhythm is even and blocky, with strong verticals, clean diagonals (V, W, X), and a slightly squarish, engineered feel in shapes like S and 2. Numerals are robust and highly legible, with simple construction and clear differentiation between forms.
Best suited to headlines and short-form text where strong presence and quick readability are priorities, such as posters, storefront or wayfinding signage, packaging, and bold brand lockups. It can also work for UI labels and callouts when a sturdy, modern tone is desired, especially at medium-to-large sizes.
The font projects a contemporary, no-nonsense tone that still feels friendly due to its rounded geometry and open shapes. Its weight and compact, confident letterforms read as assertive and energetic, lending a sporty, signage-like presence while remaining approachable for everyday branding.
Likely designed to deliver a contemporary geometric sans that emphasizes clarity and impact, balancing sturdy stroke weight with open counters for legibility. The goal appears to be an all-purpose display voice that feels modern and energetic without relying on stylistic quirks.
At display sizes the face holds a dense, impactful color, and the generous apertures help prevent counters from clogging. The lowercase maintains a utilitarian simplicity that pairs well with the strong, attention-grabbing uppercase, making the overall texture feel cohesive and purposeful.