Sans Superellipse Luha 3 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Bergk' by Designova, 'MVB Diazo' by MVB, and 'Greeka' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, chunky, retro, friendly, toy-like, impact, approachability, retro flavor, geometric cohesion, display clarity, rounded, blunt, compact, soft corners, high contrast-free.
A compact, heavy sans with rounded-rectangle construction and consistently softened corners. Strokes are uniform and blunt-ended, with tight interior counters that often appear squarish, giving the letters a stamped, molded look. Curves are built from superelliptical arcs rather than true circles, and joins stay smooth and closed, producing dense, sturdy silhouettes. The lowercase is simple and geometric, with single-storey forms and minimal differentiation between stems and bowls; figures follow the same rounded-rect logic for a cohesive texture.
Best suited to headlines, short statements, and branding where a thick, rounded presence helps hold attention. It works well on packaging, posters, labels, and logo wordmarks, especially when you want a friendly, toy-like or retro display voice with strong shape consistency.
The overall tone is bold and approachable, leaning playful and slightly retro. Its chunky, softened geometry feels friendly and informal, with a display-forward personality that reads as upbeat rather than technical.
The design appears intended to deliver maximum impact with a soft, geometric feel: sturdy, compact letterforms built from rounded-rectangle primitives for instant recognizability. It prioritizes bold silhouette and a cohesive, playful texture over delicate detail, making it a natural fit for display typography.
Spacing appears compact and the dark color is strong, so text sets with a pronounced, blocky rhythm. The tight counters and rounded corners keep the weight from feeling harsh, but the density can build quickly in longer passages, favoring larger sizes and shorter lines.