Sans Normal Doras 12 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, wayfinding, packaging, clean, modern, neutral, approachable, airy, versatility, legibility, neutrality, modern utility, monolinear, open apertures, rounded terminals, geometric, humanist lean.
A clean sans with monolinear strokes and generously open counters. Forms lean toward geometric construction—round letters are close to circular and curves are smooth—while the overall rhythm stays friendly rather than rigid. Terminals are mostly straight or softly rounded, joins are neat, and diagonals (V, W, Y) are crisp without becoming sharp. Uppercase proportions are even and uncluttered, and the lowercase shows clear, open shapes with simple, readable bowls and shoulders.
Works well for interface copy and product experiences where clarity at small-to-medium sizes matters, and it scales comfortably for headings thanks to its open shapes. Its neutral character also fits editorial layouts, signage/wayfinding, and general-purpose branding systems that need a modern, unobtrusive sans.
The tone is contemporary and neutral, with an airy, understated presence. Its smooth curves and open forms feel approachable and straightforward, giving text a calm, functional voice suited to everyday communication.
Likely intended as a versatile, all-purpose sans for contemporary typography—prioritizing legibility, clean construction, and a restrained personality that can support a wide range of design contexts without dominating the layout.
The numerals follow the same restrained, monolinear logic, with clear silhouettes and minimal stylistic quirks. Spacing appears comfortable in the sample text, supporting a steady reading flow without calling attention to individual glyphs.