Serif Normal Ulmaf 2 is a very light, wide, very high contrast, upright, normal x-height font.
Keywords: editorial, magazine, headlines, branding, logotypes, elegant, refined, fashion, luxurious, luxury appeal, editorial voice, display elegance, brand polish, hairline, delicate, crisp, airy, high fashion.
This serif typeface is defined by extremely fine hairline strokes paired with pronounced thick–thin contrast and sharp, tapered terminals. Serifs are small and crisp, with a clean, controlled finish that keeps the letterforms feeling precise rather than ornamental. Proportions read open and spacious, with generous counters and a calm rhythm that emphasizes verticality and smooth curves. The lowercase is similarly delicate, with a compact, neatly formed double-storey “g” and restrained joins that preserve clarity despite the light weight.
Best suited to display applications where its contrast and hairline detailing can be appreciated—magazine typography, fashion and beauty branding, luxury packaging, and refined logotypes. It also works well for large-format pull quotes or section openers, where the open counters and crisp serifs support a clean, upscale presentation.
The overall tone is sophisticated and polished, leaning toward luxury and contemporary editorial styling. Its airy contrast and sharp detailing evoke fashion publishing and premium branding, where elegance and restraint are key. The texture feels quiet and expensive rather than warm or rustic.
The design appears intended to deliver a modern, high-contrast serif voice for premium communication: sleek, minimal, and sharply finished, with an emphasis on elegance and visual refinement in larger settings.
In the sample text, the fine horizontals and hairlines become a defining feature, giving headlines a glossy, high-end sheen while producing a light, shimmering page color. Curves (notably in C, G, O, Q, and numerals) are smooth and expansive, helping maintain legibility at display sizes even as stroke weight remains extremely delicate.