Cursive Telus 5 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, lively, approachable, handwritten feel, casual tone, high impact, quick script, brushy, rounded, bouncy, informal, expressive.
A lively, brush-pen script with a pronounced rightward slant and rounded, swelling strokes that taper at terminals. Letterforms show hand-drawn irregularity in width and spacing, with a bouncy baseline and compact counters that keep the texture dense. Connections appear natural and selective in the lowercase, while capitals are simpler, upright-leaning forms with soft curves and blunt ends. Overall rhythm is quick and gestural, favoring smooth arcs and looped joins over rigid construction.
This font is well suited to branding accents, packaging copy, posters, and social media graphics where an informal handwritten voice is desirable. It performs best in short headlines, product names, quotes, and callouts where its lively texture and strong stroke weight can read clearly. For longer passages, larger sizes and generous line spacing help maintain legibility.
The tone reads upbeat and personable, like quick handwritten signage or a friendly note. Its energetic stroke movement and slightly uneven cadence create a spontaneous, human feel that leans playful rather than formal. The bold, inky presence gives it confidence without feeling severe.
The design appears intended to capture the immediacy of brush handwriting while keeping letterforms consistent enough for repeated use in branding and display typography. It balances a bold, marker-like imprint with smooth cursive flow to convey warmth and energy.
Ascenders are tall and prominent, and several lowercase letters use looped or hooked entries that emphasize motion. Numerals follow the same handwritten logic, with rounded shapes and open forms that prioritize character over strict uniformity. The overall color on the page is dark and assertive, making the script stand out strongly at display sizes.