Sans Normal Doluj 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Primeform Pro' and 'Turis' by Punchform (names referenced only for comparison).
Keywords: ui text, editorial, branding, presentations, signage, modern, clean, friendly, minimal, clarity, versatility, modernity, neutrality, geometric, monolinear, rounded, open, airy.
This typeface is a clean, monolinear sans with a distinctly geometric construction. Curves are smooth and close to circular, with rounded terminals and gentle joins that keep forms calm and consistent. Uppercase shapes feel evenly proportioned and open, while the lowercase maintains clear, simple silhouettes with single‑storey forms where applicable and minimal modulation. Counters are generous (notably in o/e/a), and spacing reads even, creating an airy texture in text. Numerals follow the same geometric logic, with straightforward, uncluttered forms and a consistent stroke rhythm.
It suits interface copy, product and web typography, and general editorial settings where a clean, modern sans is needed. The open forms and even texture also make it a strong choice for presentations, wayfinding, and contemporary brand systems that rely on clarity and restraint.
The overall tone is contemporary and approachable, with a neutral, uncluttered voice. Its rounded geometry lends a friendly softness without becoming informal or playful, making it feel modern and polished. The steady rhythm and open counters give it a calm, readable presence in longer passages.
The font appears intended as a versatile geometric sans for everyday communication: modern, neutral, and easy to read while maintaining a distinct circular, design-led character. Its restrained details suggest a focus on clarity and consistency across both display lines and continuous text.
The design balances geometric strictness with slight optical softening in curves, avoiding harsh corners and keeping diagonals crisp. In text, the even stroke weight and open apertures help maintain clarity while preserving a minimalist aesthetic.