Sans Normal Wubov 7 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, stickers, playful, handmade, friendly, retro, whimsical, approachability, handmade charm, display impact, quirky identity, rounded, soft, blobby, informal, bouncy.
A chunky, rounded sans with soft terminals and a deliberately uneven, hand-inked edge. Strokes are heavy and low-contrast, with subtly wobbly contours and occasional bulbous joins that create a “blobby” texture. Curves dominate the construction, counters tend to be compact, and spacing feels generous, helping the dense letterforms stay readable. The overall rhythm is lively and slightly irregular rather than mechanically consistent.
Best suited to short, high-impact text where its chunky forms and playful irregularity can be a feature—such as posters, packaging, labels, kids-oriented materials, and display typography for events or promotions. It can work for brief subheads or pull quotes, but the heavy weight and textured edges may feel busy in long passages at small sizes.
The font conveys a cheerful, casual personality with a crafty, homemade feel. Its rounded shapes and imperfect outlines suggest warmth and approachability, leaning toward a nostalgic, cartoon-like tone rather than a corporate or technical voice.
Designed to provide a bold, friendly display voice that feels hand-drawn while maintaining clear letter recognition. The recurring curled strokes and rounded, softened structure aim to create an instantly identifiable, upbeat look for attention-grabbing titles and branding.
Many uppercase letters feature distinctive curled or hooked entry strokes, adding a signature motif and giving headlines a decorative bounce without becoming ornate. Numerals are similarly chunky and rounded, matching the informal texture of the letters.