Cursive Ruriz 12 is a regular weight, very narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, social media, posters, quotes, friendly, casual, playful, personal, lively, handwritten feel, casual voice, friendly branding, display emphasis, quick script, monoline, brushy, rounded, bouncy, looping.
A lively handwritten cursive with a brush-pen feel and gently slanted construction. Strokes are smooth and mostly monoline with subtle pressure changes, producing soft terminals and rounded joins. Letterforms are tall and narrow with compact counters and a buoyant baseline rhythm; capitals are simplified and upright enough to stay readable while still feeling drawn. Descenders are long and looped (notably in g, j, y), and many lowercase forms show connected-script logic even when set as separate glyphs, giving words a continuous, flowing texture.
Well suited to short-to-medium display settings where a handwritten voice is desirable: brand marks, product packaging, social posts, invitations, posters, and quote graphics. It performs best at larger sizes where the loops, narrow rhythm, and brush-like terminals can be appreciated without crowding.
The overall tone is warm and informal, like quick but confident handwriting in a notebook or on packaging. Its bouncy rhythm and rounded loops create an approachable, upbeat mood that reads as personable rather than formal or technical.
Designed to mimic natural cursive writing with a smooth, brushy stroke and an upbeat, compact rhythm. The intention appears to balance friendliness and clarity, offering a consistent handwritten texture for contemporary display typography.
The numerals follow the same hand-drawn logic, with simple shapes and slightly irregular widths that reinforce the organic cadence. In text, the narrow proportions and strong vertical strokes create a dark, energetic color, while the open curves and soft terminals help keep it legible at display sizes.