Sans Normal Pyraj 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids branding, playful, friendly, chunky, retro, cartoon, impact, approachability, simplicity, retro fun, headline clarity, rounded, soft corners, bouncy, compact, bulbous.
A heavy, rounded sans with compact proportions and generously softened corners throughout. Strokes are consistently thick with minimal modulation, and counters tend to be small and rounded, giving letters a dense, solid silhouette. Curves dominate the construction, with terminals often ending in blunt, pill-like forms and joins staying smooth rather than angular. The overall rhythm is tight and punchy, and the figures match the letters’ stout, rounded construction for a cohesive texture in headlines.
Best suited for display settings where strong presence and friendliness are desired, such as posters, playful branding, packaging, and short headline copy. It can work well for logos and wordmarks that benefit from soft, rounded geometry. For longer passages, the dense counters and heavy weight suggest using larger sizes with generous spacing for comfort.
The font projects a cheerful, approachable tone with a slightly goofy, retro feel. Its thick, pillowy shapes read as informal and kid-friendly, leaning toward a cartoonish voice that prioritizes warmth and impact over seriousness. In text samples it feels energetic and attention-seeking, suited to upbeat messaging.
The design appears intended to deliver maximum visual impact with a soft, approachable personality. Its simplified, rounded construction and uniform weight suggest an emphasis on bold readability and a fun, informal voice in branding and display typography.
The uppercase set appears especially compact and blocky, while the lowercase maintains rounded bowls and short ascenders/descenders that keep line color even. Round letters like O and Q are notably full, and the Q’s tail is minimal and integrated, reinforcing the smooth, simplified style. Numerals follow the same chunky, rounded logic, supporting cohesive headline and display use with mixed text and numbers.