Slab Normal Iprus 5 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, subheads, pull quotes, packaging, posters, confident, editorial, retro, lively, authoritative, strong emphasis, editorial voice, classic revival, lively texture, brand presence, bracketed, shaded stress, ball terminals, calligraphic, robust.
A robust italic slab-serif with broad proportions and assertive, blocky serifs that read as slightly bracketed rather than perfectly square-cut. Strokes show moderate contrast with a clear diagonal stress, and the forms lean strongly forward, giving the face a brisk, energetic rhythm. Terminals often finish in rounded or teardrop-like shapes, especially in the lowercase, which adds a soft, calligraphic flavor to the otherwise sturdy structure. Counters are generous and open, and the figures appear oldstyle-leaning in feel, with pronounced curves and distinct entry/exit shaping.
Best suited to headlines, subheads, and pull quotes where a bold italic voice is desirable and the slab-serifs can contribute structure at a distance. It can also work well for packaging, posters, and branded editorial materials that want a classic foundation with extra motion and flair.
The overall tone is confident and editorial, balancing traditional bookish cues with a showy italic swagger. It feels slightly retro and crafted—less neutral than a typical text slab—while still remaining grounded and readable. The lively terminals and forward motion make it feel expressive without becoming decorative.
The design appears intended to deliver a sturdy slab-serif backbone while injecting energy through a pronounced italic angle and softened, calligraphic terminals. It aims for strong presence and clear word shapes, offering an expressive alternative for emphasis and display within an otherwise traditional typographic palette.
Uppercase letters carry a firm, display-ready presence, while the lowercase introduces more personality through curved joins, ball-like terminals, and a more handwritten cadence. The strong slant and wide stance create a prominent texture in paragraphs, producing noticeable rhythm and emphasis even at moderate sizes.