Sans Normal Esda 2 is a very light, wide, low contrast, italic, normal x-height font.
Keywords: headlines, branding, editorial, packaging, ui display, airy, modern, delicate, minimal, elegant, refinement, modernity, minimalism, elegance, display clarity, monoline, geometric, rounded, slanted, open counters.
A monoline sans with a consistent, hairline stroke and a pronounced rightward slant. Construction leans geometric: rounded forms are close to circular, while straights and diagonals stay clean and unmodulated, giving an even, technical rhythm. Terminals are crisp and unadorned, with open apertures and generous internal space that keep the letterforms light on the page. Overall spacing reads relaxed and slightly expanded, reinforcing a sleek, understated texture in text.
Best suited for display sizes where the hairline strokes and sleek geometry can remain clear—such as headlines, logotypes, brand wordmarks, and editorial pull quotes. It can also work for refined packaging and interface moments (titles, labels, navigation) when set with ample size and spacing, supporting a light, premium aesthetic.
The tone is refined and contemporary, with an airy, fashion-forward feel. Its thin strokes and smooth geometry communicate precision and restraint, reading as elegant rather than expressive or casual. The italic slant adds a sense of motion and sophistication without becoming flamboyant.
The design appears intended to deliver a refined, modern italic sans that stays neutral in structure while feeling elevated through extreme lightness and disciplined geometry. The focus seems to be on creating a sleek, contemporary voice for display typography with a clean, minimal footprint.
Round characters (like C, O, Q, and the numerals) are especially clean and continuous, while diagonals and joins are kept sharp and simple for a crisp, minimalist finish. Numerals follow the same streamlined logic, blending easily with text for cohesive typographic color.