Serif Other Mego 2 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, book covers, logotypes, victorian, whimsical, theatrical, storybook, retro, display impact, vintage flavor, ornamental tone, characterful branding, ornate, curvy, swashy, bracketed, tapered.
A decorative serif with heavy, sculpted letterforms and pronounced stroke modulation. Stems and bowls show sharp tapering into teardrop-like terminals, with small, rounded counters and frequent ink-trap-like notches where curves meet heavy strokes. Serifs are compact and often curled or wedge-like, creating a carved, calligraphic feel rather than a purely text-oriented structure. Spacing and widths vary noticeably across the alphabet, contributing to an animated rhythm in lines of text.
Best suited for short, prominent settings such as headlines, poster typography, title treatments, and branding where personality is the priority. It can also work on packaging or labels that benefit from a vintage, ornamental voice, especially at medium to large sizes where the interior details stay clear.
The overall tone is playful and theatrical, evoking vintage display lettering associated with posters, circus or magic motifs, and storybook titles. Its exaggerated curves and punchy color give it a confident, attention-seeking personality that reads as nostalgic and slightly mischievous.
The design appears intended as an expressive display face that blends classic serif structure with ornamental, calligraphic shaping. Its heavy weight, tapered joins, and distinctive terminals aim to create memorable word-shapes and a decorative texture rather than quiet, extended reading comfort.
Uppercase forms lean on distinctive internal cut-ins and curled terminals (especially in letters like A, J, Q, and S), while lowercase maintains the same chunky modulation with compact apertures. Numerals are similarly stylized, with strong silhouette emphasis and decorative curvature that favors character over neutrality.