Sans Normal Adlom 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Graphie' by Dharma Type, 'Riveta' by JCFonts, 'Mellnik' by ParaType, 'Ambulatoria' and 'Golca' by Pepper Type, and 'Hackman' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, editorial, packaging, signage, modern, dynamic, friendly, clean, sporty, emphasis, motion, approachability, clarity, oblique, rounded, humanist, open, smooth.
A smooth oblique sans with rounded, continuous curves and largely monoline strokes. The letterforms lean consistently with soft terminals and open apertures, giving the alphabet an airy, readable rhythm. Uppercase proportions feel straightforward and contemporary, while the lowercase shows a gentle humanist influence—especially in the single-storey shapes and the relaxed, rounded joins. Numerals are clear and stable, with simple geometry that matches the overall italic slant.
Well-suited for brand identities that need a contemporary, approachable voice, as well as headlines and subheads where the oblique rhythm adds momentum. It can also work in editorial callouts, packaging, and signage where a clean italic sans is needed for emphasis while keeping readability.
The overall tone is modern and energetic without becoming aggressive. Its slant and rounded construction convey motion and approachability, making it feel sporty and upbeat while staying clean and professional.
The design appears intended to provide an italic companion with a distinctly modern, rounded sans personality—adding speed and emphasis through a consistent slant while preserving open, readable forms.
Diagonal strokes and angled joins are emphasized by the oblique construction, creating a lively texture in text. Curved letters stay smooth and even, and counters remain open, which helps maintain clarity at display and paragraph sizes.