Script Gugi 2 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: greeting cards, branding, packaging, posters, social media, friendly, playful, casual, whimsical, approachable, handwritten warmth, cheerful display, casual voice, brand personality, rounded, monoline, bouncy, brushy, informal.
A hand-drawn script with a monoline, marker-like stroke and rounded terminals. Letterforms lean toward simple, open construction with soft curves and occasional looped joins, producing a bouncy baseline rhythm. Capitals are tall and simplified with gently irregular proportions, while lowercase forms mix connected and semi-connected behavior that keeps the texture lively rather than strictly calligraphic. Counters are generally open and the overall silhouette stays clean and legible at display sizes.
Well-suited for short headlines, product names, and expressive snippets where a friendly handwritten voice is desired. It works especially well on greeting cards, lifestyle branding, packaging callouts, posters, and social media graphics where personality is more important than dense text efficiency.
The tone is warm and personable, with a lighthearted, homemade feel. Its smooth curves and friendly loops suggest informality and ease, making text feel conversational and upbeat rather than formal or technical.
Likely designed to capture the feel of quick, confident handwriting with enough consistency for repeated use. The goal appears to be an approachable script that stays readable while still showing the charm of hand-drawn motion and rounded, brushy forms.
The design shows intentional hand-made irregularity—subtle variation in curve tension, join shapes, and stroke endings—creating a natural, written texture. Numerals follow the same rounded, drawn style and read clearly, matching the alphabet’s casual energy.