Sans Contrasted Gogu 13 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, industrial, retro, sporty, assertive, mechanical, high impact, industrial feel, retro tech, brand voice, display clarity, rounded corners, boxy, squared, compact, stencil-like.
This typeface is built from heavy, blocky forms with squared proportions and generously rounded outer corners. Strokes are mostly uniform but show subtle modulation where joins and terminals tighten, giving the shapes a slightly carved, engineered feel. Counters are compact and often rectangular, and many letters feature notches or squared cut-ins that create a distinctive, almost stencil-like rhythm. The lowercase follows the same geometric logic as the uppercase, with single-story a and g and sturdy, simplified bowls that keep texture dense and even across lines.
Best suited to display settings where strong silhouette recognition matters: headlines, posters, labels, logotypes, and bold packaging. It also works well for sports branding, gaming/arcade themed graphics, and industrial or tech-forward identities that want a chunky, engineered texture.
The overall tone is bold and utilitarian, with a retro-tech flavor that recalls industrial labeling and sports or arcade-era graphics. Its chunky silhouettes and squared apertures read as confident and tough, prioritizing impact over delicacy. The repeated corner-rounding keeps it friendly enough to avoid harshness while still feeling mechanical and purposeful.
The design appears intended to deliver maximum visual impact through compact counters and robust geometry, while adding character via squared notches and softened corners. It aims for a controlled, manufactured look that stays cohesive across uppercase, lowercase, and numerals, making it effective for short, attention-grabbing text.
Several glyphs emphasize distinctive internal cutouts and angular joins that can become a strong visual signature at display sizes. Numerals are equally blocky and squared, producing a consistent, poster-ready presence. Tight counters and dark color mean it benefits from generous tracking and ample size when used in longer phrases.