Print Eshu 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF DIN Arabic' and 'FF DIN Paneuropean' by FontFont, 'PF DIN Text' by Parachute, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, kids media, playful, rugged, handmade, friendly, loud, handmade feel, poster impact, casual charm, ink texture, informal display, chunky, brushy, irregular, inked, soft-cornered.
A chunky, heavy display face with a hand-drawn, brush/marker-like construction and noticeably uneven edges. Strokes are thick and compact with slightly blunted terminals, small nicks, and texture-like wobble that suggests printed ink or painted lettering. Letterforms lean toward simple geometric skeletons, but the outlines are intentionally imperfect, with subtle width variation from glyph to glyph and a lively, inconsistent baseline/fit that keeps the rhythm informal. Counters are relatively small and rounded, contributing to a dense, high-impact silhouette at text and headline sizes.
Best suited for short, bold statements such as posters, flyers, headlines, and social graphics where its texture and mass can be appreciated. It also works well for playful packaging, labels, stickers, and craft-themed branding that benefits from an imperfect, hand-rendered feel. For longer passages, it’s most effective in small bursts (subheads, callouts) rather than continuous body copy.
The font communicates an energetic, approachable tone—more craft-table and poster-board than polished branding. Its roughened edges and bold massing give it a punchy, slightly grungy attitude while still reading as friendly and comedic rather than aggressive. Overall it feels casual, spontaneous, and attention-grabbing.
The design appears intended to mimic quick, confident hand lettering with a thick brush or marker, prioritizing personality and visual punch over typographic precision. The irregular outlines and slightly inconsistent forms are used deliberately to evoke DIY printmaking or hand-painted signage.
Spacing appears generous and the shapes are optimized for impact rather than refinement; at smaller sizes the tight counters and textured contours may darken. The numerals and capitals match the same cut-and-ink irregularity, keeping a consistent handmade voice across the set.