Sans Normal Fumom 7 is a light, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, quotes, airy, friendly, playful, whimsical, casual, space-saving, approachable, modern, informal, display, condensed, monoline, rounded, tall, open.
A tall, condensed sans with a monoline stroke and softly rounded terminals. Letterforms rely on simple, open curves and straight verticals, producing a clean, airy texture with generous internal counters. Capitals are narrow and elongated, while the lowercase keeps a straightforward, legible construction; round letters like O and Q are oval and vertically oriented, and joins remain smooth rather than sharp. Numerals follow the same slim, linear rhythm, with a consistent, understated presence suited to continuous text.
Best suited to short-to-medium text where a slim footprint and an easygoing personality are desirable, such as headlines, posters, packaging callouts, and brand messaging. It can also work for quotes, menus, and interface labels when you want a friendly, space-saving sans with a distinctive tall rhythm.
The overall tone feels lighthearted and approachable, with a slightly hand-drawn informality that reads as friendly rather than strict. Its tall proportions and gentle curves give it a whimsical, contemporary flavor that can feel conversational and relaxed.
The design intent appears to be a clean, condensed sans that stays highly legible while adding a touch of quirky charm through its elongated proportions and rounded, simplified shapes. It prioritizes an airy texture and approachable tone for modern display and editorial applications.
Spacing appears even and calm, and the narrow set creates a strong vertical cadence in lines of text. The design emphasizes simplicity and clarity over geometric rigidity, resulting in a soft, personable voice.