Sans Normal Atgog 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, presentations, signage, clean, neutral, modern, friendly, minimal, versatility, legibility, neutrality, clarity, modernity, open apertures, round terminals, geometric, even rhythm, clear numerals.
A clean sans with geometric, near-monoline construction and softly rounded curves. Circular forms like O and Q read as close to true circles, while counters stay open and uncluttered, supporting a smooth text rhythm. Strokes end with straightforward, rounded terminals rather than sharp cuts, and junctions stay simple and consistent. Numerals are clear and uncomplicated, with a plain, readable “1” and evenly proportioned figures that sit comfortably with the letters.
Well-suited to interface labels, product copy, and general-purpose body text where an even, clean texture is important. It can also work effectively for presentations and straightforward signage, especially when clarity and a neutral tone are preferred over strong personality.
The overall tone is modern and unobtrusive, leaning toward a friendly clarity rather than a clinical or technical feel. Its restrained, even shapes give it a calm, dependable voice that stays out of the way in continuous reading while still feeling contemporary.
The design appears intended as a versatile, everyday sans that prioritizes legibility and visual calm. By using simple geometric forms and restrained detailing, it aims to provide a contemporary default for a wide range of content.
Spacing and letterfit appear balanced in the sample text, with generous internal whitespace that helps maintain legibility at larger and medium sizes. The design avoids quirky detailing, favoring consistent geometry and predictable forms for a steady, uniform texture.