Cursive Ruriz 2 is a bold, very narrow, medium contrast, upright, short x-height font.
Keywords: headlines, branding, packaging, social media, posters, friendly, playful, casual, handmade, approachable, handwritten feel, casual voice, display impact, personal tone, brushy, rounded, bouncy, informal, monoline-ish.
A lively handwritten script with brush-pen flavor, built from rounded strokes and softly tapered terminals. Letterforms show a bouncy baseline and variable, hand-set spacing, with narrow proportions and compact counters that keep words dense and energetic. Strokes are generally smooth and continuous, with occasional stroke swelling at curves and joins; uppercase forms are simplified and slightly quirky, while lowercase characters carry the main rhythm with looped ascenders and curved descenders. Numerals match the handwritten texture, using simple, rounded constructions that blend naturally with the text.
Works well for display use such as brand marks, packaging callouts, posters, and social media graphics where an informal handwritten voice is desired. It’s also suitable for quotes, greeting-style messaging, and short UI accents that benefit from a friendly, personal feel.
The font feels warm and personable, like quick marker or brush lettering used for notes, labels, and upbeat headlines. Its irregular rhythm and soft curves give it a playful, conversational tone rather than a formal calligraphic one.
Designed to capture the immediacy of brush handwriting in a clean, repeatable digital form—prioritizing personality, momentum, and an organic rhythm over strict geometric consistency.
Connections between letters are suggested through flowing entry/exit strokes, but join behavior looks intentionally loose and varies by pair, reinforcing a natural hand-lettered look. The overall texture is dark and assertive, making it better suited to short phrases than dense, small-size setting.