Sans Normal Ehmaj 14 is a very light, wide, low contrast, italic, normal x-height font.
Keywords: branding, editorial, headlines, posters, ui display, airy, modern, elegant, calm, refined, modernize, add motion, stay minimal, increase openness, monoline, rounded, geometric, open apertures, slanted.
A clean, monoline sans with a consistent rightward slant and generous sidebearings that give it an open, spacious rhythm. Curves are smooth and largely circular/elliptical, with soft joins and minimal modulation, while straight strokes stay crisp and even. Uppercase forms are simple and geometric, and the lowercase shows clear, uncluttered constructions with open counters; terminals are mostly plain and unadorned. Numerals match the letterforms with similarly rounded shapes and an overall light, delicate presence.
Best suited to branding and headline settings where a light, sophisticated sans can breathe—such as magazine covers, fashion/beauty packaging, tech or lifestyle identity work, and spacious web hero sections. It also works well for short editorial callouts and pull quotes when set with comfortable tracking and ample line spacing.
The overall tone feels contemporary and understated, with a light, polished elegance. Its slanted posture adds motion and friendliness without becoming expressive or decorative, keeping the voice calm and professional.
The design appears intended to deliver a modern geometric sans in an italicized voice that stays neutral and highly legible, emphasizing smooth curves, openness, and a refined, minimal look for display-driven typography.
Round letters (like O/C/G) read especially clean and symmetrical, and the generous whitespace inside and around glyphs helps maintain clarity at larger sizes. The italic angle is steady across letters and figures, creating a cohesive, streamlined texture in running text.