Sans Normal Atgel 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ageo' by Eko Bimantara (names referenced only for comparison).
Keywords: ui text, branding, wayfinding, editorial, presentations, clean, modern, friendly, neutral, efficient, clarity, versatility, modern utility, approachability, geometric, rounded, open counters, even rhythm, high legibility.
A clean, rounded sans with simple geometric construction and smooth curves. Strokes are even and consistent, with open apertures and generous counters that keep forms clear at text sizes. Terminals are mostly straight or softly cut, and the overall drawing favors tidy, circular bowls (notably in O/C/G) paired with straightforward, slightly narrow verticals. Lowercase forms are restrained and readable, with a single-storey a and g, a compact ear on g, and a short, crisp crossbar on t; the numerals follow the same simple, modern logic with a clear, open 4 and rounded 0/8.
It performs well for UI and product copy, dashboards, and general-purpose layouts where clarity and a steady rhythm matter. The neat, rounded geometry also suits contemporary branding, signage, and presentation materials that need a friendly but professional voice.
The font conveys a modern, approachable neutrality—clean and organized without feeling cold. Its rounded geometry and open shapes give it a friendly, contemporary tone that suits interfaces and everyday communication.
The design appears intended as a versatile workhorse sans: geometric enough to feel modern, but softened through rounded forms and open counters for comfortable reading across display and text settings.
Capitals are built for clarity with balanced proportions and consistent curve tension, while diagonals (V/W/X/Y) stay sharp and well-aligned. Spacing in the sample text reads even and calm, supporting continuous reading with minimal visual noise.