Sans Other Uhlo 7 is a regular weight, very narrow, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, tech branding, title cards, condensed, kinetic, modern, edgy, techy, space saving, high impact, futuristic feel, motion emphasis, display voice, slanted, angular, taut, linear, stark.
A sharply slanted, ultra-condensed sans with an angular, constructed skeleton and crisp terminals. Strokes are largely straight with occasional tight curves, creating a lean, aerodynamic profile and a strong forward rhythm. Counters are narrow and often rectangular or wedge-like, and horizontal elements are short, emphasizing verticality. Several letters show modular, segmented joins and simplified forms, giving the set a disciplined, engineered look with clear differentiation despite the compressed proportions.
Best used for short, attention-grabbing settings such as headlines, posters, title cards, packaging callouts, and branding that benefits from a fast, engineered voice. It can also work for UI or signage accents where space is tight and a condensed footprint is desirable, while extended text would be better reserved for larger sizes due to the compressed counters and strong slant.
The overall tone is fast, sharp, and slightly aggressive, evoking speed, motion, and contemporary industrial design. Its tense geometry and steep slant read as futuristic and energetic, suited to high-impact, high-velocity messaging rather than quiet editorial texture.
The design appears intended to maximize impact in limited horizontal space while projecting motion and a contemporary, constructed aesthetic. Its disciplined geometry and steep italic posture give it a signature look aimed at display typography—where personality, speed, and compression are primary goals.
The condensed spacing and tall proportions create a strong vertical cadence in text, with a distinctive zig-zag silhouette in diagonals and joins. Numerals and capitals maintain the same narrow, constructed language, helping headlines feel consistent and tightly packed. The italic angle is pronounced enough that it becomes a key identity feature, especially at larger sizes.