Serif Normal Ibmag 1 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Copperplate Gothic' by Bitstream, 'Copperplate EF' by Elsner+Flake, 'Copperplate Gothic' by Linotype, 'Copperplate SB' and 'Copperplate SH' by Scangraphic Digital Type Collection, 'Copperplate Gothic' by Tilde, and 'Copperplate' by URW Type Foundry (names referenced only for comparison).
Keywords: book text, editorial, headlines, academic, branding, traditional, authoritative, literary, formal, readability, tradition, credibility, print texture, editorial voice, bracketed, oldstyle, robust, high-ink, classic.
This typeface is a robust text serif with bracketed serifs, rounded joins, and a slightly oldstyle flavor in its curves. Strokes are solid and even enough for body text, with modest contrast and pronounced, well-supported serifs that create a steady horizontal rhythm. The capitals are broad and steady, while the lowercase shows traditional proportions with open counters, a two-storey “a,” and a single-storey “g,” giving the face a familiar, bookish texture. Numerals are weighty and clear, with strong vertical presence and sturdy terminals that match the overall dark color on the page.
It is well-suited to book and long-form reading settings where a strong serif rhythm and dark, confident color are desirable. The sturdiness also makes it effective for editorial headlines, pull quotes, and academic or institutional materials. In branding, it can convey tradition and credibility, especially in wordmarks or logotypes that benefit from a classic serif presence.
The overall tone is classic and institutional, projecting confidence and seriousness without feeling ornate. Its dense, ink-rich color reads as dependable and editorial, evoking printed matter such as books and newspapers. The shapes feel traditional and composed, lending a measured, authoritative voice to text.
The letterforms appear intended to deliver a conventional, highly legible serif voice with a slightly oldstyle warmth, optimized for a strong printed texture. The sturdy serifs and controlled contrast suggest a focus on dependable readability and a timeless, editorial character rather than decorative display.
The design maintains consistent serif treatment across uppercase, lowercase, and figures, which helps long passages feel cohesive. Curved letters (like C, G, S) emphasize smooth, full bowls, while straight-sided forms (like E, H, N) keep a firm, structured stance, resulting in a stable, text-forward rhythm.