Sans Normal Kamud 7 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'BR Segma' by Brink; 'Ava Grand', 'Belloria', and 'Monni' by Matt Chansky; and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, assertive, modern, energetic, friendly, impact, momentum, clarity, branding, oblique, rounded, chunky, geometric, high-impact.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes are thick and uniform with minimal contrast, producing dense, confident letterforms and strong color on the page. Counters are open and mostly circular/elliptical, while joins and terminals feel clean and slightly softened rather than sharp. The lowercase shows a tall x-height with compact ascenders/descenders, supporting large, readable interiors at display sizes and in short text runs.
Best suited to headlines, posters, and other display contexts where impact and quick readability matter. The strong weight and oblique stance work well for sports branding, promotional campaigns, packaging callouts, and energetic UI/marketing banners. It can also serve in short paragraphs or pull quotes when a bold, modern voice is desired.
The overall tone is bold and forward-leaning, suggesting motion and urgency while still reading approachable due to its rounded forms. It feels contemporary and pragmatic—more “get it done” than decorative—making it well suited to attention-grabbing messaging. The combination of weight and slant gives it a sporty, promotional attitude without becoming playful or quirky.
The design appears intended to deliver a modern, high-impact sans for branding and promotional typography, combining sturdy geometric construction with an energetic oblique posture. Its tall lowercase proportions and generous counters prioritize clarity while maintaining a strong visual punch.
Numerals and capitals maintain consistent width and weight, creating a steady rhythm across all-caps settings. The slant is noticeable but controlled, keeping shapes stable and legible in dense lines. Large apertures in letters like C, S, and G help prevent clogging despite the heavy strokes.