Sans Normal Ekkeh 7 is a light, wide, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, fashion, luxury, posters, elegant, airy, refined, elegance, display focus, modern refinement, expressive slant, contrast showcase, calligraphic, hairline, slanted, graceful, delicate.
This typeface is a slanted, high-contrast design with very thin hairlines and sharper, darker strokes forming a lively diagonal stress. Letterforms are open and generously spaced, with wide, rounded counters and smooth elliptical curves. Terminals tend to taper to fine points, and joins are crisp, giving the overall rhythm a light, agile texture despite the strong contrast. Uppercase forms feel streamlined and slightly condensed in stroke placement, while lowercase shows more pronounced calligraphic modulation, including a single-storey “a,” a looped “g,” and long, sweeping descenders that add motion to text.
Best suited to display settings such as magazine headlines, pull quotes, fashion and beauty branding, and upscale packaging where its contrast and slant can be appreciated. It can work for short text passages at comfortable sizes, but its very fine hairlines suggest avoiding overly small reproduction or low-contrast printing situations.
The overall tone is refined and stylish, with an editorial, fashion-forward polish. Its pronounced slant and delicate hairlines create a sense of speed and sophistication, reading as poised and expressive rather than neutral.
The design appears intended to blend a clean, modern skeleton with calligraphic contrast and an expressive slant, prioritizing elegance and visual flair. It aims to deliver a distinctive, upscale voice for display typography while maintaining a readable, rounded structure.
In text, the hairlines can appear extremely fine, especially around curved joins and entry/exit strokes, which emphasizes a shimmering, airy color on the page. Numerals mirror the same contrast and slanted posture, with curving figures (2, 3, 5, 9) showing particularly calligraphic endings.