Sans Superellipse Etkeh 2 is a bold, very narrow, low contrast, italic, tall x-height font visually similar to 'Ozonos' by Kufic Studio, 'Kuunari' and 'Kuunari Rounded' by Melvastype, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, 'Grand' by North Type, and 'Entropia' by Slava Antipov (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, industrial, modern, assertive, space saving, high impact, speed cue, modern utility, condensed, slanted, rounded, compact, punchy.
A tightly condensed, right-slanted sans with compact proportions and a strong, even stroke presence. Curves are built from rounded-rectangle geometry, producing smooth, squarish bowls in letters like O and Q and a generally monoline rhythm. Terminals are clean and blunt, with counters kept relatively small and apertures fairly closed, giving the face a dense, high-impact texture. Uppercase and lowercase share a consistent, engineered structure, and the numerals follow the same condensed, streamlined logic.
Best suited to short, high-contrast applications where space is limited and impact matters: headlines, poster typography, sports and fitness branding, product packaging, and attention-grabbing signage. It can also work for compact UI labels or navigational text when a strong, condensed voice is desired.
The overall tone is fast, forceful, and contemporary—suggesting speed, pressure, and efficiency. Its compressed stance and forward slant read as energetic and competitive, with an industrial, performance-oriented edge rather than a casual or literary feel.
This design appears intended to deliver maximum presence in minimal horizontal space, combining a forward-leaning stance with rounded-rectangular construction for a modern, technical look. The consistent stroke behavior and compact counters point to an emphasis on bold, fast readability at display sizes.
The italic construction appears built-in rather than obliqued, with letterforms maintaining sturdy internal shapes while leaning forward. Round characters retain a slightly squared profile, and diagonals (V/W/X/Y) feel sharp and directional, reinforcing the face’s kinetic rhythm.