Serif Other Gegu 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, editorial, industrial, retro, technical, utilitarian, constructed serif, high clarity, retro utility, display voice, rounded corners, bracketed serifs, squared counters, condensed feel, monolinear stress.
A crisp serif with a squarish construction and softened, rounded corners throughout. Strokes are fairly even with modest contrast, producing a sturdy, engineered texture rather than a calligraphic one. Serifs are present but restrained and often feel integrated into the strokes, with subtle bracketing and a slightly mechanical, squared-off terminal logic. Many curves resolve into rounded rectangles, giving letters like C, O, Q, and the numerals a distinctive boxy silhouette; punctuation and dots appear clean and straightforward.
Best suited to headlines, subheads, packaging, labels, and signage where its engineered serif personality can carry the layout. It can also work for editorial display and pull quotes, especially when a retro-industrial or technical mood is desired; for long-form body copy, it will read most comfortably at moderate sizes where the squared detailing remains clear.
The overall tone is practical and industrial with a retro signage and typewriter-adjacent flavor. Its squared forms and disciplined rhythm read as technical and no-nonsense, while the rounded corners keep it approachable rather than harsh.
The design appears intended to merge classic serif conventions with a constructed, semi-geometric approach—prioritizing clarity and a distinctive squared silhouette. It aims for a recognizable display voice that still typesets cleanly in real text, balancing utilitarian structure with softened corners for a more inviting finish.
Capitals are prominent and structured, with wide, stable horizontals and a consistent baseline presence. The lowercase follows the same squared-with-rounding motif, and the numerals continue the theme with clear, easily distinguishable shapes (notably the open, angular 2/3 and the rounded-rect 0). The sample text shows a steady, slightly condensed rhythm that stays legible while maintaining a distinctive, constructed personality.