Sans Normal Onnav 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, functional, neutral, impact, clarity, versatility, modernity, geometric, compact, heavy terminals, open counters, high legibility.
This typeface presents as a solid, geometric sans with smooth, round bowls and a clear, even rhythm. Strokes are uniform and sturdy, with broad curves and relatively compact internal counters that keep the color dense without becoming cramped. Corners and joins are clean and controlled, and the overall construction favors simple circular/elliptical forms over calligraphic modulation. The lowercase maintains straightforward, single‑storey shapes for a and g, while ascenders and descenders stay moderate, supporting a tidy, economical silhouette in running text.
It performs well in headlines, posters, and branding where a strong, contemporary sans voice is needed. The sturdy geometry and consistent stroke weight also make it suitable for signage and packaging, especially when high impact and quick readability are priorities.
The overall tone is modern and confident with a friendly, approachable warmth from its rounded geometry. Its heavy, stable shapes feel practical and straightforward, communicating clarity and reliability rather than delicacy or ornament. The result reads as contemporary and workmanlike, with enough softness to avoid sounding harsh.
The design appears intended to deliver a clear, contemporary sans with a dense, impactful texture and uncomplicated geometric construction. It prioritizes legibility and presence, aiming for a dependable workhorse feel that still reads as modern and approachable.
The numerals match the letterforms with broad, rounded shapes and strong presence, making them suitable for prominent display settings. Counters and apertures remain reasonably open in key letters, supporting quick recognition at larger sizes and in short text blocks.