Slab Normal Ogno 5 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Core Slab M' by S-Core (names referenced only for comparison).
Keywords: editorial, headlines, packaging, posters, signage, sturdy, utilitarian, newspaper, traditional, no-nonsense, reliability, legibility, editorial tone, print character, space economy, slab serifs, bracketed, compact, vertical stress, ball terminals.
This typeface is a compact slab-serif with sturdy, mostly low-contrast strokes and a steady vertical rhythm. Serifs are bold and largely squared with subtle bracketing, giving joins a slightly softened, carved feel rather than a purely geometric slab. Counters are fairly open for the width, and curves show gentle modulation through the shoulders and bowls. The lowercase includes a two-storey a and g, a short, strong-shouldered r, and a t with a broad, flat crossbar; punctuation and figures follow the same firm, blocky construction.
It works well for editorial typography where a firm, confident texture is needed, such as magazines, newspapers, and book typography, especially in headings and subheads. The compact width and strong serifs also suit packaging, labels, and poster work where you want a traditional, dependable voice that holds up at medium to large sizes.
Overall it reads as practical and workmanlike, with a classic editorial tone that feels familiar and trustworthy. The heavy, emphatic slabs add a hint of vintage printing character, suggesting durability and straightforward communication rather than elegance or delicacy.
The design appears intended as a plainspoken slab serif that prioritizes legibility and consistent color while adding a traditional, print-rooted sturdiness. Its restrained detailing and robust serifs suggest a goal of versatility across practical text and display applications without leaning into novelty.
Capitals sit with an assertive presence thanks to the pronounced serifs and slightly condensed proportions, while the lowercase maintains good differentiation through distinct terminals and compact apertures. The figures appear clear and robust, with simple forms that match the text color and reinforce the font’s solid, grounded texture.