Script Pojo 7 is a very bold, narrow, medium contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, logos, social media, playful, retro, friendly, casual, bouncy, hand-lettered feel, display impact, friendly branding, decorative caps, rounded, brushy, swashy, soft terminals, high-ink.
A heavy, brush-like script with rounded strokes, soft terminals, and occasional swash forms on capitals and select lowercase letters. Letterforms are mostly unconnected, reading more like hand-lettered print with script influences than continuous cursive, with a lively baseline rhythm and variable character widths. Counters are small and teardrop-like in places, and many strokes end in curved hooks or tapering flicks, giving the set a consistent, drawn-by-hand texture. Numerals match the alphabet’s weight and softness, staying bold and simple with curved corners.
Best suited for short, expressive text such as headlines, posters, product packaging, and logo wordmarks where the bold, hand-lettered character can take center stage. It also works well for social posts, invitations, and playful signage, especially when paired with a simple sans for supporting copy.
The overall tone is cheerful and approachable, with a slightly nostalgic sign-painter feel. Its chunky strokes and buoyant shapes lend an informal, upbeat voice that suits lighthearted messaging and friendly branding.
The design appears intended to deliver a confident, hand-drawn script look with high visual impact and a friendly, decorative presence. Its emphasis on rounded brush strokes and swashy capitals suggests a focus on personality and display readability rather than long-form text.
Capitals show the most flourish, with looped and curled entry/exit strokes that can add personality at the start of words. The dense stroke weight and compact counters suggest it will hold up best at display sizes where the internal shapes remain clear.