Sans Normal Morih 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Geometos Max' by Graphite and 'Modica' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers/labels, friendly, playful, bold, retro, chunky, attention-grabbing, approachability, retro display, brand emphasis, rounded, soft corners, geometric, compact counters, heavy terminals.
A heavy, geometric sans with broad proportions and rounded, softened corners throughout. Strokes are thick and even, with minimal contrast, and many joins are simplified into strong, blocky transitions. Counters tend to be compact (notably in B, P, R, a, e), and circular letters like O and o read as near-round with small apertures. The lowercase is sturdy and squat, with a single-storey a and g, a short-armed r, and a simple t with a firm crossbar; figures are similarly robust, with an open, angular 4 and a rounded 8/9 structure that keeps the overall texture dense and dark.
Best suited to short, high-impact settings such as headlines, posters, packaging, labels, and logo wordmarks where its thick, rounded geometry can carry visual presence. It can also work for bold UI accents, badges, and social graphics, while extended paragraphs may feel dense due to the strong blackness and compact internal spaces.
The font projects a friendly, punchy tone—confident and upbeat rather than formal. Its rounded geometry and thick shapes give it a toy-like, approachable character with a slight retro, display-driven feel, making text look energetic and emphatic even at short lengths.
The design appears aimed at delivering maximum visual impact with a friendly, geometric voice—combining sturdy, simplified structures and rounded corners to create an approachable display sans that holds up well at large sizes.
In longer sample lines, the letterfit and heavy weight create a compact, high-ink texture that prioritizes impact over delicacy. The angular notches and cut-ins on some forms add a sporty, stylized rhythm, helping headings feel dynamic without relying on italics or script cues.