Script Atmar 12 is a bold, very narrow, medium contrast, upright, short x-height font.
Keywords: branding, packaging, quotes, headlines, greeting cards, friendly, playful, casual, handmade, approachable, handwritten feel, casual warmth, display clarity, modern craft, rounded, bouncy, brushy, monoline-ish, looped.
A lively handwritten script with rounded, slightly condensed letterforms and a brushed marker feel. Strokes are mostly smooth and continuous with gently swelling verticals and softened terminals, creating a consistent hand-drawn rhythm. The lowercase shows simple joins and occasional looped constructions (notably in letters like g, y, and j), while capitals are tall and simplified, reading more like drawn print forms adapted to the same stroke logic. Counters are open and generous, and spacing is even enough to set as text while still retaining an informal, personal texture.
Well-suited for brand marks, packaging, social graphics, invitations, and short headline or quote treatments where a friendly handwritten voice is desired. It can also work for brief body copy at larger sizes, especially in informal editorial or lifestyle contexts.
The overall tone is warm and conversational, with a cheerful, slightly whimsical bounce. It feels personable and contemporary—more like neat handwriting or a crafted brush note than formal calligraphy.
Designed to capture the immediacy of hand lettering with reliable repeatability: a clean, brush-pen look that stays readable while conveying charm and approachability.
Distinctive tall capitals and narrow proportions give lines a tidy vertical presence, while the rounded curves keep it soft. Numerals match the handwritten style with simple, friendly shapes that stay clear at display sizes.