Serif Other Ihsa 3 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, book covers, branding, playful, vintage, storybook, whimsical, friendly, attention-grabbing, retro charm, friendly tone, decorative display, bracketed, flared, bulbous, rounded, soft.
A chunky serif with soft, swollen terminals and strongly bracketed, flared serifs that feel sculpted rather than sharp. Strokes are generously thick with gentle modulation, and many joins show teardrop-like swelling that gives the letters a cushioned, organic texture. Counters are relatively open for the weight, while curves (C, G, S, and the bowls) lean toward round, slightly flattened shapes. The overall rhythm is lively and slightly irregular in detail, suggesting hand-influenced drawing within a consistent, display-oriented system.
Best suited to display settings where its sculpted serifs and playful weight can be appreciated—posters, headlines, titles, packaging, and characterful branding. It also works well for short blocks of large-sized copy in book covers or promotional materials where a friendly, vintage tone is desired.
The letterforms read warm and humorous, with a nostalgic, old-time display flavor. Rounded serifs and bouncy curves create an approachable tone that feels more theatrical and story-driven than formal or editorial.
The design appears intended to deliver a bold, attention-getting serif with softened, ornamental construction—prioritizing charm and personality over strict rational geometry. Its consistent flaring and rounded terminals aim to create a distinctive, approachable voice for display typography.
The numerals and capitals share the same soft flaring and bulbous terminals, keeping the set cohesive. In text, the heavy color and animated serif shapes create strong presence and clear word silhouettes, but the decorative swelling at joins becomes a prominent texture as sizes get smaller.