Sans Superellipse Ruluw 1 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, magazine, packaging, modern, editorial, refined, minimal, airy, distinctive silhouette, editorial polish, modern clarity, geometric warmth, rounded corners, vertical stress, open counters, tall caps, crisp terminals.
A clean sans with superelliptic construction: bowls and rounded forms read as softly squared rather than purely circular, with consistently rounded corners. Strokes show pronounced contrast between thicks and thins, producing crisp hairlines on horizontals and diagonals against sturdier verticals. Proportions are relatively tall and narrow in the caps, with generous apertures and open counters that keep shapes legible. Terminals are mostly blunt and clean, with occasional subtle curvature in joins; numerals follow the same rounded-rectangle logic and a tidy, linear rhythm.
Best suited to headlines, branding, and editorial display where the high-contrast strokes and squared-round geometry can be appreciated. It also works well for packaging and contemporary poster systems that benefit from a refined, architectural sans voice.
The overall tone is contemporary and polished, combining a quiet minimalism with a slightly luxe, editorial sharpness from the contrast. The rounded-rectangle curves soften the voice, keeping it friendly and architectural rather than clinical.
Likely designed to merge modern sans clarity with a distinctive superelliptic silhouette, using contrast and rounded-square curves to create a recognizable, premium-feeling texture in display sizes.
The design leans on consistent corner radii across letters and figures, giving mixed-case settings a unified texture. Diagonals (as in K, V, W, X, and y) stay taut and precise, while round letters (O, Q, o, e, g) keep a squarish footprint that reads distinctly in larger sizes.