Sans Normal Kigon 2 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Huai' and 'Huai Thai' by Positype (names referenced only for comparison).
Keywords: branding, headlines, posters, advertising, packaging, dynamic, sporty, contemporary, confident, clean, add motion, create emphasis, modern clarity, friendly tone, oblique, humanist, open apertures, rounded forms, soft terminals.
A slanted sans with rounded, elliptical construction and a steady, moderately modulated stroke. Curves are smooth and open, with generous counters and clear apertures that keep forms airy despite the forward lean. Terminals are mostly softened and slightly tapered, and joins stay compact, giving the alphabet a tidy rhythm. Uppercase proportions feel straightforward and modern, while the lowercase maintains a familiar, readable structure with a consistent slant and even spacing.
Well-suited to branding and display contexts where an energetic, modern slant can add emphasis—such as headlines, posters, advertising, and packaging. It can also work for short UI labels or callouts when a directional, italicized tone is desired, especially at medium-to-large sizes.
The overall tone is energetic and forward-moving, with a polished, contemporary feel. Its oblique stance adds momentum and emphasis without becoming overly dramatic, lending a confident, sporty voice. The rounded forms keep it approachable and friendly rather than sharp or technical.
This design appears intended to deliver a clean sans voice with built-in motion and emphasis through a consistent oblique angle and rounded geometry. The goal seems to be a versatile display-friendly italic that remains readable and controlled while projecting speed and confidence.
Figures follow the same angled construction and rounded geometry as the letters, helping mixed text and numerals look cohesive. The sample text shows the face holding up well at larger sizes, where the slant and open shapes create a clear, rhythmic texture with a noticeable sense of motion.