Serif Other Abbuv 2 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, book covers, branding, rustic, storybook, vintage, folksy, whimsical, handmade feel, vintage flavor, friendly display, print texture, bracketed, bulbous, soft-edged, inked, irregular.
This is a sturdy serif with rounded, slightly swollen strokes and softly bracketed serifs that feel molded rather than sharply cut. Letterforms show deliberate irregularities—subtle wobble in curves, uneven terminals, and a lightly distressed edge—that keep the texture lively without breaking readability. Counters are generally open and proportions are moderate, with a compact, solid silhouette and a comfortable rhythm in text. The numerals match the same chunky, rounded construction and sit confidently with the capitals and lowercase.
It works especially well for display text—posters, packaging, labels, and branding where a handcrafted, vintage flavor is desired. It can also serve short to medium blocks of copy in editorial or book-cover settings when a warm, story-like voice is more important than a crisp, modern finish.
The overall tone is warm and nostalgic, evoking printed ephemera, old-time signage, and playful editorial typography. Its imperfect, inked character adds personality and charm, making text feel more human and less mechanical.
The font appears designed to combine the familiarity of a traditional serif with a handcrafted, slightly irregular finish, aiming for approachable character and period-inspired charm in display and expressive text settings.
The design maintains consistent stroke weight and serif treatment across cases, and the texture reads as intentional rather than accidental. The slightly bouncy shapes and soft corners create a friendly presence, while the strong verticals keep it grounded in longer passages.