Sans Normal Onbuy 23 is a bold, wide, low contrast, upright, tall x-height, monospaced font visually similar to 'Approach Mono' by Emtype Foundry, 'Fonetika Mono' by Tokotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, ui labels, industrial, utilitarian, technical, modern, assertive, clarity, impact, systematic, utility, legibility, blocky, rounded, sturdy, compact, high-ink.
A heavy, monolinear sans with broad proportions and a strong, even rhythm across characters. Strokes are consistently thick with minimal modulation, and curves are generously rounded, giving counters a soft, almost geometric feel while maintaining a dense color on the page. Terminals are predominantly flat and squared, and joins are robust, producing crisp, stable silhouettes. Numerals and letters share a uniform footprint that supports tight, grid-like alignment in text and tabular settings.
Well suited to short, high-impact text such as headlines, posters, and labels where strong color and uniform rhythm help maintain legibility at a glance. Its consistent forms and stable spacing also make it a practical choice for UI labels, dashboards, and tabular or data-adjacent typography where alignment and repeatable character widths are important.
The overall tone is pragmatic and workmanlike, with a distinctly technical, signage-adjacent presence. Its dense weight and steady spacing read as confident and no-nonsense, favoring clarity and impact over delicacy. The rounded bowls keep the mood approachable despite the strong, industrial heft.
Designed to deliver a bold, dependable sans voice with consistent, grid-friendly structure and minimal stylistic distraction. The emphasis appears to be on even texture, durable shapes, and clear recognition in compact, information-forward layouts.
The uppercase forms are tall and commanding, while the lowercase maintains a clear, sturdy structure with open counters at display sizes. Round letters (such as o/c/e) feel nearly circular, and angular letters (like k/v/w/x) keep sharp diagonals that reinforce a mechanical, engineered character. The numerals appear designed for quick recognition, with simple, unembellished shapes that match the font’s overall solidity.