Slab Contrasted Arsu 9 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, western, poster, playful, sturdy, retro, attention, retro feel, impact, approachability, signage strength, bracketed, rounded, bulbous, ink-trap hints, soft corners.
A heavy, slab-serif display face with broad proportions and prominent, bracketed serifs. Strokes are thick with gently rounded joins and corners, giving the letterforms a soft, cushioned silhouette rather than a hard geometric one. Contrast is present but restrained, showing up as subtle thinning in some curves and at transitions into the slabs. Counters are compact and the overall rhythm is punchy and dense, with blocky terminals and a slightly bouncy, irregular texture that reads as intentionally characterful.
Best suited to large-size use where its thick slabs and rounded mass can deliver impact—posters, bold headlines, storefront or event signage, and brand marks. It can also work in short blocks of copy for packaging or promotional materials when a strong retro voice is desired, but its dense shapes are most effective when given generous size and spacing.
The tone is bold and confident with a nostalgic, Americana-leaning flavor. It feels friendly and attention-grabbing rather than formal, evoking vintage posters, packaging, and playful headline typography with a rugged, workmanlike backbone.
Designed to deliver maximum presence with a vintage slab-serif voice: wide, sturdy forms, softened by rounded details to stay approachable. The intent reads as a display workhorse for bold messaging—clear, loud, and stylistically distinctive without becoming overly ornate.
The uppercase appears especially wide and billboard-like, while the lowercase keeps a sturdy, readable build with rounded bowls and strong feet. Numerals are equally chunky and headline-oriented, matching the slabs and soft curvature for consistent color in mixed settings.