Sans Superellipse Etlat 7 is a bold, narrow, low contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, logo marks, sporty, dynamic, assertive, modern, urgent, impact, speed, space saving, modernity, display use, condensed, oblique, geometric, rounded, compact.
A condensed oblique sans with compact proportions and a tight overall rhythm. Strokes are heavy and largely uniform, with rounded corners and smooth joins that keep curves clean and controlled. Round letters read as slightly squarish ovals, while diagonals in forms like A, K, V, W, X, and Y are crisp and energetic. Counters are relatively small for the weight, and the figures share the same forward-leaning, compact build for a cohesive, punchy texture in words and lines.
Well-suited to headlines, posters, and short emphatic messaging where compact width and strong weight help maximize impact. It also fits sports branding, event graphics, packaging callouts, and logo wordmarks that benefit from a fast, modern, forward-leaning presence.
The forward slant and dense weight convey speed and urgency, giving the face a sporty, performance-minded tone. Its rounded geometry keeps the voice contemporary rather than harsh, balancing aggression with a streamlined, engineered feel.
The design appears intended to deliver high-energy emphasis in limited horizontal space, using a uniform, rounded-geometric construction to stay clean and contemporary. Its oblique stance and dense texture suggest a focus on motion, immediacy, and strong display performance.
In text, the consistent slant and tight spacing create a strong diagonal flow across lines, especially in all-caps settings. The design favors impact over openness, with a compact interior space that reads best when given enough size or contrast against the background.