Sans Normal Jidaz 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Bilton' by Fettle Foundry, 'Contemporary Sans' by Ludwig Type, 'Grenoble Serial' and 'Plymouth Serial' by SoftMaker, 'TS Franklin Gothic' and 'TS Grenoble' by TypeShop Collection, and 'Mumford' by fragTYPE (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, dynamic, confident, sporty, modern, assertive, emphasis, impact, motion, display, slanted, rounded, compact, high-ink, crisp.
A slanted, heavy sans with rounded bowls and smooth, continuous curves paired with clean, mostly straight terminals. Strokes maintain a firm, even presence with modest contrast, producing a dense, high-ink color. Counters are moderately open, and the overall rhythm is compact with clear, stable shapes; diagonals (V, W, X, Y, k) read sharply while round letters (O, C, G, e) stay soft and circular. Figures are sturdy and clear, with a straightforward, contemporary construction.
This font is well suited to short-to-medium display settings where impact and momentum matter: headlines, posters, promotional graphics, brand marks, and packaging. It can also work for subheads or callouts in editorial layouts when a strong, italicized voice is needed, though its dense color suggests more restraint for long-form body text.
The overall tone is energetic and forward-leaning, projecting speed and decisiveness. Its solid weight and smooth curves feel contemporary and practical, with a sporty, headline-ready confidence rather than a delicate or ornamental mood.
The design appears intended to deliver a modern, high-impact italic sans optimized for emphasis and motion. By combining rounded forms with crisp diagonals and a compact rhythm, it aims to stay readable at display sizes while adding a fast, assertive character.
The slant is consistent across capitals, lowercase, and numerals, helping lines of text feel cohesive and fast-moving. The design favors clarity and impact over fine detail, with minimal ornamentation and a strongly unified skeleton.